In 1995, two dermatologists developed what they believed was a medical breakthrough in fighting acne. They called it Proactiv Solution - "proactive" because the formulas could heal existing blemishes, and proactively help prevent new ones from forming. The two doctors, Katie Rodan and Kathy Fields, had a mission: to help millions of people put acne in the past. Today, Proactiv Solution is the #1-selling acne system in America...but you won't find it in stores. So how did Proactiv Solution become a word-of-mouth phenomenon? And why are thousands of people like you...to superstars like Vanessa Williams and Jessica Simpson...calling us to talk about it? Because it works. When Drs. Rodan and Fields started developing Proactiv Solution, they found that most people were treating their acne pimple by pimple - dabbing medication on individual blemishes and